10 campaign and revenue tools
Free Marketing Calculators
Start with the question you need to answer. Use the ROAS calculator to review attributed revenue efficiency, the break-even ROAS calculator to include gross margin, or compare CAC with customer lifetime value for acquisition planning.
Keep reporting periods, currencies, attribution windows and conversion definitions aligned. A platform metric alone does not establish incrementality or profit.
Advertising returns
Connect attributed revenue, ad spend, gross margin and campaign targets to evaluate ROAS and budget scenarios.
Customer economics
Compare the cost to acquire a customer with estimated lifetime revenue and gross profit using aligned customer cohorts and periods.
Campaign costs
Standardize media cost by click, thousand impressions or acquisition before comparing channels with different buying models.
Conversion & profit
Measure funnel conversion and the gross or net margin behind revenue so efficiency metrics have business context.
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How to use marketing metrics responsibly
Advertising metrics are most useful when definitions stay consistent. Use spend, revenue, clicks, impressions, customers and conversions from the same reporting period. Check whether your platform reports click-through, view-through or modeled conversions, and use the same attribution window when comparing campaigns.
ROAS measures attributed revenue efficiency, while CAC and CPA measure acquisition cost. CPC and CPM describe media delivery. Conversion rate describes funnel behavior. LTV and profit margin add business context. No single metric proves incrementality or profitability, so review the connected measures together before increasing a budget.